|
|
|
 |
|
|
Consultant Profile Tom Colligan Vice President-Hartford, Connecticut
Holding a Masters Degree in Community Leadership and Development from Springfield College, Tom has served YMCAs in Massachusetts, New York, and Connecticut. As a CEO he led the development of a new YMCA, mergers, legendary collaborations, affordable housing development projects, and built regional social service divisions. Prior to joining Jeffrey Byrne & Associates, Inc. /CCA Tom served as Senior Vice President of Organizational Development for the Arthritis Foundation and worked as a consultant to non-profit and public organizations. He has provided results oriented consultations in organizational development, board development, strategic planning, executive coaching, and mergers. Actively involved in his local community as a volunteer, Tom was a founding member of the Board of Directors for the first charter school opened in the state of Connecticut, served as a member of the Northwest Connecticut Untied Way Merger Committee and Vice President of the Torrington Connecticut Main Street Action Team. His leadership with the community helped to establish a culture of capital fundraising and giving throughout Northwest Connecticut. He retains his APD membership, received the APD Administrative Excellence Award in Capital Campaign Management and held certification as CFRE from the Association of Fundraising Professionals for a decade.
Have a question about capital and endowment campaigns, strategic or business planning, your annual fund or a major gifts effort? Here’s how you can reach us: Kansas
City – Main Office Hartford
Los Angeles
Memphis |
At
Jeffrey Byrne & Associates, We Want to Be More Than Your "Consultant"
- Recently, you received information on our firm and our merger last year with Campaign Consultants of America. The theme of these messages is "The Power of Partnership," which we have adopted to describe not only what the partnership of our two firms brings in the way of additional resources for our clients, but also to signify our firm’s and our consultants' deeply held beliefs about the importance of partnering with our clients to help you reach fundraising success. In many ways, development is a process of forming and fostering partnerships. It’s about the partnerships we create within your organization and your community. It’s about the partnerships we form as a development professional with your key volunteers. It’s about the way we partner with a prospective donor in learning their passion and interests in our organization and our project. After more than 20 years in the development profession, I believe today more than ever it is essential that we work in partnership with our key constituencies – whether those are beneficiaries of our services, collaborators, key leaders and volunteers, or donors. Many times, it is a matter of cultivating those relationships. And it is when that cultivation has taken place and you know your prospect, his or her passions and why they support your organization, that the partnership pays off with an enriching and lasting donor relationship. In the same way, we are committed to partnering with you to help you reach your fundraising success. We want to be more than your "consultants." We want to get to know you, your organization and your project so that – together -- we can plan the best strategy for reaching your goals. Whether you are trying to raise $500,000 or $50 million, we develop a customized plan that is tailored specifically to your organization and your needs. Please let us know how we can strengthen a partnership with you and your organization. We’d love to hear from you and learn about your organization’s fundraising goals. Jeffrey D. Byrne YOUR
CRITERIA FOR SUCCESS Whether you are
planning to launch a capital campaign or another major gifts effort,
there are certain essential conditions that you and your organization
must meet for you to succeed. At Jeffrey Byrne & Associates, Inc.,
we call these your Criteria for Success. In the next few issues of “News
You Can Use,” you can read more about these six simple rules that
you can use to help you and your leaders measure your readiness to launch
a major giving campaign. For a complete list of the six Criteria for
Success, visit our website at: CRITERION
1 - The case for the campaign needs to be made in terms of factual data that will validate it. It must be realistically presented as seen through the eyes of the prospective donor, rather than the organization. And, it must have universal appeal by demonstrating potential benefits to the majority, if not all, of the constituency. One key aspect of a Community Readiness Assessment SM – or fundraising feasibility study – is to test community reaction and receptivity to the project and provide feedback on the case for support. According to AFP, the Case for Support is your essential fundraising tool. It capsulizes important information about your organization, your mission, how you carry out that mission through programming, the need you are addressing with the project you are proposing, and how much it will cost. To borrow a term from the legal profession, in that one document you are literally making your “case” for charitable investment. In order to do this effectively, the case must clearly set out your plans – in terms the donor can understand and relate to. It must stem from and be able to tie back to your organization’s long-range or strategic plan. The donor must be able to see how it supports your mission. It must be supported by “business plan” financial information that tells that donor how you plan to operate once you are successful in raising the funds and completing the project. It must show the donor how an investment in the project will make a difference in the lives of the people you serve. The case doesn’t have to be long or fancy. In fact, a trend is to provide one-page executive summaries to accompany fundraising proposals. This is particularly helpful with requests for support to institutional donors. Do not confuse it with your campaign brochure. The case is your “white paper” that serves as the basis for the marketing and fundraising materials you will use in your fundraising campaign. The case does have to provide the people factor. Avoid including too much “insider” information and "nonprofit-ese" in your case. You may be in love with the way you describe your organization’s mission and history, but limit this information to a brief section. Focus, instead, on the project and the specific outcomes it will create. Be as specific as possible in providing project costs. At this stage in campaign planning, you may not have a firm budget and prospective donors and feasibility study participants understand that. You should work, however, diligently to provide the best estimate of costs as they relate to your plans and include fundraising and other costs for administering your fundraising project. Jeffrey Byrne & Associates, Inc., can assist you in evaluating your case and reviewing a project budget for your major gifts campaign. Call us at 1-800-222-9233, or visit our website at www.jeffreybyrneandassociates.com. |
|
|
© 2004 Jeffrey Byrne & Associates, Inc. |
|
As
the newest YMCA executive to join Jeffrey Byrne & Associates, Inc.
Thomas M Colligan brings twenty five-years of experience and success.
He has led seven successful capital campaigns as the CEO of the Northwestern
Connecticut YMCA and Rome Family Y (NY). During the 1980s and 1990s
he raised millions for purposes ranging from establishing a new YMCA
branch to debt retirement. In June 2003 Tom joined the newly merged
Jeffrey Byrne & Associates, Inc. and Campaign Consultants of America
(CCA) as Vice President and will staff the company office in Hartford,
Connecticut.